I specialise in helping companies achieve insight into their communication and strategic thinking through workshops and qualitative research that dives deeper.
My approach helps uncover the thoughts and expectations that shape a company’s fortune. Unconscious beliefs and thought processes have
Imagination, visioning techniques and trance interviewing help reveal people’s internal imagery and visions of the future. These tools tap into the expectations and emerging values of a company and
Trance is a valuable methodology for accessing implicit mental associations. I use hypnosis to explore people's unconscious thoughts about products, brands and decision making. It is
I have been a hypnosis practitioner for 25 years and am Chair of the UK Guild of Hypnosis Practitioners. I have used a
Business teams benefit from new ways of thinking about their market situation and their future strategies. I work with board level executives using a wide range of thinking methodologies to help them solve gritty problems and generate inspired creative leaps.
With expertise in qualitative and mixed-methodology research and particularly in how to work effectively in different cultures, I have conducted research projects with consumers in Japan, Korea, China, Thailand, Australia, India and the UK. I have gained extensive experience of using trance-based techniques in non-English speaking countries, working alongside interpreters who I train in the techniques in advance.
Despite not speaking the languages of participants, these
Alternatively, you can choose to benefit from my cross-cultural expertise on a consultancy basis.
Business Projects and Clients
I have explored the unconscious imagery of supermarket shopping, fast food, frozen food, snacks, drinks, clothes, fashion, toys, toiletries, banking, cars, mobile telecommunications, media use and television entertainment. People's descriptions of symbolic internal imagery and 'predictions' act as the raw data from which strategies are developed. Consumers' descriptions of future fashions, brands, retailing and innovative products have often prefigured future market trends.
I have been lucky enough to work with wide range of